Link Building and SEO strategies to combat the authority bias in search engines
Link Building sets apart websites that appear on the first positions for competitive keywords from those that can’t invest either time or money into creating outstanding content, acquiring high-quality backlinks, and structuring their website to absorb and properly distribute the gained authority throughout their pages.
Among the activities SEOs should do on a regular basis, Link Building is one of the most important. Link building is the process of gaining backlinks from other websites. However, to gain those backlinks, you need to find where the relevant opportunities are. On top of that, website owners will need a reason to link…