Backlinks are the core of Link Building and one of the key ranking factors on search engines. Learn how to get them and make your pages more authoritative.
Backlinks are links on other websites pointing to your website or pages. The quantity and quality of backlinks you accumulate, along with the popularity of the websites holding these backlinks, will ultimately determine how regarded your website is among other websites of your niche, industry, and in the entire internet.
An example of a backlink is when a page like
https://www.g2.com/categories/seo creates a link to
The link will look like the below:
<a href=”https://manyloop.com”>ManyLoop - Link Building Tool</a>
Guest Blogging Backlinks
Blogger Outreach Backlinks
Business Profile Backlinks
Free Tool Backlinks
Guest Post Bio Backlinks
Press Release Backlinks
Irrelevant Directory Links
PR Wire Backlinks
Resource Page Backlinks
There are a few ways that you, yourself, can create backlinks to your own website. They usually involve posting your website in directories or acquiring websites in the same niche as yours.
Having backlinks from directories is mostly worth it if those directories have pages ranking for the same keywords as yours (even if low on page 6 of Search Engine Result Pages), otherwise they won’t make much or any difference to your authority.
The only reason you would like to have backlinks from directories not ranking for your keywords is for discovery and indexing purposes.
If you have a new website, you could use these directories to get Google and other search engines to discover your webpages and start ranking them earlier than otherwise.
Acquiring Same-Niche Websites
One way of creating highly relevant backlinks is by controlling the content of external websites. Once you own the content, you can create relevant content that will provide your target website with contextual backlinks.
The counter argument to that is that by doing so, you now have two or more websites to manage and this will remove your focus from the main website. However, if you are in a not-so-competitive service market (at least on the web or in a specific region / county / town), you will most likely only have the initial work of setting up these external websites and then let them be.
Free backlinks are the magic words in link building. However, what you will usually find on the internet are irrelevant directories that won’t provide you with any same-context content and might even hurt your ability to rank, once search engines need to define the topic of your pages and website.
That’s where ManyLoop comes in. ManyLoop is a community of website owners on which you are able to search for highly relevant content to match your topics.
The ManyLoop backlink search tool will find you possible backlinks based on a relevance algorithm. This way you will be able to request contextual backlinks directly matching your target page.
Backlink Checkers are tools that let you see the quantity and quality of the pages linking to a specific website or page, along with a list of those backlinks.
The main purposes of backlink checkers are:
Once you have a list of backlinks you got from a backlink checker you will want to perform the following analysis tasks:
You will then want to check if the linking pages still exist and the reason those links were lost. Reasons might vary from removing the link from the anchor text, completely removing the page from the website, to the website not existing anymore. But if the pages are still existent and there’s no apparent reason for link removal, like policy or citation-only, then you’re clear to manually pitch for backlinks.
From personal experience and from the experience of several colleagues in the SEO space, buying backlinks - for cheap - is always a bad idea. Always. Why? Let’s see below:
The good backlink providers are few, busy, and expensive. They will surely provide you incredibly relevant contextual backlinks, if you keep them accountable.
They have a different customer experience than the cheap providers. Good backlink providers will exchange emails with you and even jump on calls when necessary. This guarantees that you will get what you’re paying for.
Nevertheless, you need to have a deep understanding of their network of websites, which niches are their strongest, and their work process. When a link building company supplies you with this information, you are off to get a good experience.
Just because you’re paying a higher price for backlinks doesn’t mean that they will work exactly as you intended. Follow these steps to get the best bang for your buck:
ManyLoop is a link building tool that connects link builders and website owners to request and provide highly relevant contextual backlinks.
On top of the high relevance, ManyLoops keeps website owners accountable for keeping backlinks alive with a compliance score that can be hurt if they remove links without a proper reason.
On ManyLoop you can find and request backlinks for free, as long as you have backlink credits, gained from providing backlinks via ManyLoop.
A conjunction of rules, monitoring dashboards, and relevance algorithms guarantee that ManyLoop is the perfect tool for link building.