What are Backlinks in SEO and how to get backlinks for free or buying?

Backlinks are the core of Link Building and one of the key ranking factors on search engines. Learn how to get them and make your pages more authoritative.

Backlinks are links on other websites pointing to your website or pages. The quantity and quality of backlinks you accumulate, along with the popularity of the websites holding these backlinks, will ultimately determine how regarded your website is among other websites of your niche, industry, and in the entire internet.

Backlink Examples

An example of a backlink is when a page like https://www.g2.com/categories/seo creates a link to https://manyloop.com.

The link will look like the below:

<a href=”https://manyloop.com”>ManyLoop - Link Building Tool</a>

Natural Backlinks

Editorial Backlinks

Guest Blogging Backlinks

Paid Backlinks

Outreach Backlinks

Blogger Outreach Backlinks

Business Profile Backlinks

Webinar Backlinks

Free Tool Backlinks

Acknowledgment Backlinks

Guest Post Bio Backlinks

Badge Backlinks

Press Release Backlinks

Comment Backlinks

Non-Newsworthy Backlinks

Irrelevant Directory Links

Forum Backlinks

PBN Backlinks

PR Wire Backlinks

Resource Page Backlinks

There are a few ways that you, yourself, can create backlinks to your own website. They usually involve posting your website in directories or acquiring websites in the same niche as yours.

Public Directories

Having backlinks from directories is mostly worth it if those directories have pages ranking for the same keywords as yours (even if low on page 6 of Search Engine Result Pages), otherwise they won’t make much or any difference to your authority.

The only reason you would like to have backlinks from directories not ranking for your keywords is for discovery and indexing purposes.
If you have a new website, you could use these directories to get Google and other search engines to discover your webpages and start ranking them earlier than otherwise.

Acquiring Same-Niche Websites

One way of creating highly relevant backlinks is by controlling the content of external websites. Once you own the content, you can create relevant content that will provide your target website with contextual backlinks.

The counter argument to that is that by doing so, you now have two or more websites to manage and this will remove your focus from the main website. However, if you are in a not-so-competitive service market (at least on the web or in a specific region / county / town), you will most likely only have the initial work of setting up these external websites and then let them be.

Free backlinks are the magic words in link building. However, what you will usually find on the internet are irrelevant directories that won’t provide you with any same-context content and might even hurt your ability to rank, once search engines need to define the topic of your pages and website.

That’s where ManyLoop comes in. ManyLoop is a community of website owners on which you are able to search for highly relevant content to match your topics.

The ManyLoop backlink search tool will find you possible backlinks based on a relevance algorithm. This way you will be able to request contextual backlinks directly matching your target page.

Start Free

Backlink Checkers are tools that let you see the quantity and quality of the pages linking to a specific website or page, along with a list of those backlinks.

The main purposes of backlink checkers are:

  • Discover backlinks your competitors have and pitch those websites to add links to your pages
  • Find Broken Links pointing to a competitor website and request the replacement of those links with your pages
  • Analyze the Content you need to write on your website to pitch and acquire backlinks

Once you have a list of backlinks you got from a backlink checker you will want to perform the following analysis tasks:

  • Split the list by “Last Seen” dates. When you have backlinks that haven’t been seen for a while, this means that they were most likely lost
  • You will then want to check if the linking pages still exist and the reason those links were lost. Reasons might vary from removing the link from the anchor text, completely removing the page from the website, to the website not existing anymore. But if the pages are still existent and there’s no apparent reason for link removal, like policy or citation-only, then you’re clear to manually pitch for backlinks.

  • Look for keywords in the anchor text. Websites that use relevant keyword-anchor text in the link are extremely valuable for link building. These links will add extra contextual relevance to your pages, when crawled by search engines. Those are the websites you have to pitch first
  • Split the backlink list by Domain Authority or Domain Rating ranges. Websites with lower DA or DR are easier to accept linking to your website if your content is topically relevant to their content

From personal experience and from the experience of several colleagues in the SEO space, buying backlinks - for cheap - is always a bad idea. Always. Why? Let’s see below:

  • Backlink providers have a limited network of websites providing backlinks. You will soon be in trouble if your niche is in the service industry for sure. Most providers focus on products, instead
  • Backlinks last a couple of months only. Backlink providers count that most of their customers don’t know or care about analyzing their link profile. Put that together with a limited network of blogs rotating links on their pages and you will soon see your paid backlinks gone
  • Content is usually low quality, thin, and websites don’t follow a specific topic deep enough. If your backlinks are out of context with your content, they are practically useless and will be mostly disregarded by search engines

The good backlink providers are few, busy, and expensive. They will surely provide you incredibly relevant contextual backlinks, if you keep them accountable.

They have a different customer experience than the cheap providers. Good backlink providers will exchange emails with you and even jump on calls when necessary. This guarantees that you will get what you’re paying for.

Nevertheless, you need to have a deep understanding of their network of websites, which niches are their strongest, and their work process. When a link building company supplies you with this information, you are off to get a good experience.

Just because you’re paying a higher price for backlinks doesn’t mean that they will work exactly as you intended. Follow these steps to get the best bang for your buck:

  • Ask for a list of backlinks they provided to a competitor website of yours along with the date the backlinks were created
  • Analyze the content of both linking and target pages to see how relevant they are to each other.
  • Check the percentage of the anchor texts using keywords. You will want keyword anchor text to be limited to 50% and the rest being split between brand name, and other types of anchor text

ManyLoop is a link building tool that connects link builders and website owners to request and provide highly relevant contextual backlinks.

On top of the high relevance, ManyLoops keeps website owners accountable for keeping backlinks alive with a compliance score that can be hurt if they remove links without a proper reason.

On ManyLoop you can find and request backlinks for free, as long as you have backlink credits, gained from providing backlinks via ManyLoop.

A conjunction of rules, monitoring dashboards, and relevance algorithms guarantee that ManyLoop is the perfect tool for link building.